Even before a fixture is relocated, the store itself will offer hints about areas needing improvement. Customers will stop in some locations, bypass corners, feel comfortable on a few shelves and shelves, and ignore some…
Shoppers process a shelf more quickly when items near to each other respond to a shared question. That question might be, “What’s this for?”, “What size do I want?”, “What’s the ideal match?”, or “Is…
You can have an array of attractive, practical products on one shelf and still have the customer have to do too much work to understand them. This isn’t necessarily a problem with the amount of…
Making a small shop display work begins with giving the eye a place to land first. If there isn’t a specific first focal point, everything, shelves, tables, props, signs, and product colors, ends up fighting…